Growing mission driven innovators
I help category defining startups scale, smartly and efficiently.
With 15+ years experience driving growth for organizations from seed stage through to global brands, including Eventbrite and the BBC - plus an academic background in behaviour change - I am passionate about helping your innovation deliver impact and revenue.
On-demand strategy, leadership and execution without the commitment of a full time hire, helping organisations launch and scale profitably.
“Katie is one of the most energetic, clever, and productive marketers I've ever worked with.”
– Eric Meyerson, VP Marketing, Turntide Technologies.
“Katie joined Eventbrite right when we launched in the UK and was instrumental in building a brand that resonated with the local market.”
– Renaud Visage, Co-founder, Eventbrite.
Services
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Brand strategy
Brand strategy and campaign activation that changes how customers, stakeholders and investors interact with you, to generate lasting business impact.
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Go-to-market planning
Refined market positioning and effective multichannel execution to fuel rapid growth.
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Demand generation
Inbound and outbound pipeline growth through demand generation and lead nurture strategy - including thought leadership. lead magnet and ABM campaign creation.
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Research and insights
Design and deliver audience research and strategic analysis to guide your next phase of customer centric growth.
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Marketing team structure
Identifying optimal business development and marketing team structures to supercharge growth; hiring and developing world class talent.
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Behaviour change
Leveraging behaviour change techniques like choice architecture, emotional appeals and social influence amidst traditional marketing methods to drive product adoption.